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 Recruitment Drive
Project title_
Recruitment Drive

Client_
Canary Wharf Group PLC
Project Details_

Canary Wharf Group operate one of the largest financial estates in the world. As part of it's continual growth the businesses in the estate require high caliber recruitment of graduates. As one of the recommended suppliers fore events at the ExCel Conference Center Canary Wharf Group commissioned us to come up with a creative concept to attract people to their stand. Of particular importance was the need to improve the perception of young people who were put off working in the area by thinking that jobs in Canary Wharf were too exclusive to attain. Our solution was to create a 'Who wants to be a millionaire' style flash computer game using people working in 1 Canada Square as subjects to show that any one can work in Canary Wharf.

quotePut together at short notice something that was very effectivequote

Howard Dawber
Strategic Advisor, Canary Wharf Group
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